Optimise Blog - Technology: in plain English!

Seth Godin is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article – ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are businesses finally grasping the true value of a well planned web strategy. I would like to highlight a few important facts before you head on to Seth Godin’s blog.
Public relations face of your business – …

When David Neave (Owner, Braidwood Building Contractors Ltd) called us two weeks ago, his website project was in a mess. A meeting with the team at Optimise Web and a week then on, his website is rescued, designed, and launched.

The cool and suave web guys mess it up
David had been approached by two website designers. One of them sold the idea of a website but never got on with delivering it and the second one kept emailing web jargons and didn’t go beyond corresponding. Once again, a bunch of wannabe web …

Are you helping new customers find your business? Do they tell you how they found your business? Flipping through the local directory (Yellow Pages, Thomson Local, etc) or over the internet? Research shows that over 70% of today’s consumers use the internet to find local businesses and services. You might be losing potential customers to your competitors who have a stronger online identity. To compete and claim your rightful share of customers you need a strategically positioned online presence.
While many might think of a rightly targeted website as their first …