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	<title>Optimise Blog &#187; Web Design</title>
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	<link>http://www.optimiseblog.co.uk</link>
	<description>Technology, in plain English!</description>
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		<title>Optimise Web &#8211; Revamped Website</title>
		<link>http://www.optimiseblog.co.uk/optimise-web-revamped-web-design-company-edinburgh/</link>
		<comments>http://www.optimiseblog.co.uk/optimise-web-revamped-web-design-company-edinburgh/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 16:52:56 +0000</pubDate>
		<dc:creator>Sid Vel</dc:creator>
				<category><![CDATA[Optimise News]]></category>
		<category><![CDATA[Edinburgh]]></category>
		<category><![CDATA[optimise web]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.optimiseblog.co.uk/?p=296</guid>
		<description><![CDATA[Optimise Web, our Web Design and Marketing unit, has been very successful over the past year. The new website for Optimise Web has been launched. We now have a rich portfolio of websites covering a wide range of businesses. Do check them out by following the Clients link.]]></description>
			<content:encoded><![CDATA[<p><strong><em><a title="Optimise Web, Edinburgh, Midlothian, Scotland" rel="external" href="http://www.optimiseweb.co.uk/">Optimise Web</a></em></strong>, our Web Design and Marketing unit, has been very successful over the past year. The new website for Optimise Web has been launched. We now have a rich portfolio of websites covering a wide range of businesses. Do check them out by following the <a title="Web Design Company Edinburgh" rel="external" href="http://www.optimiseweb.co.uk/showcase-work-portfolio/">Clients</a> link.</p>
<p><a title="Website Design, Edinburgh, Midlothian, Scotland" rel="external" href="http://www.optimiseweb.co.uk/"><img class="aligncenter size-large wp-image-303" title="Web Design Loanhead" src="http://www.optimiseblog.co.uk/wp-content/uploads/2010/06/optimise-web-design-edinburgh-screenshot-550x411.png" alt="Optimise Web Screenshot" width="550" height="411" /></a></p>
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		<title>HTML Fix :  IMG Tag Displays a Bottom Margin Space in Firefox</title>
		<link>http://www.optimiseblog.co.uk/html-fix-img-tag-displays-a-bottom-margin-space-in-firefox/</link>
		<comments>http://www.optimiseblog.co.uk/html-fix-img-tag-displays-a-bottom-margin-space-in-firefox/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 10:03:21 +0000</pubDate>
		<dc:creator>Sid Vel</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Fix]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Images]]></category>

		<guid isPermaLink="false">http://www.optimiseblog.co.uk/?p=278</guid>
		<description><![CDATA[Firefox adds a little white space below images. This looks like a bottom margin, but isn’t really a margin space. Add a Display: Block to your Images in the CSS and the bottom margin / white space will be gone!]]></description>
			<content:encoded><![CDATA[<p>For some strange reason, Firefox adds a little white space below images. This looks like a bottom margin, but isn&#8217;t really a margin space.</p>
<p>When reading through the internet I found a fix for this issue. Very simple!</p>
<p>Add the following to your css and the bottom margin / white space will be gone&#8230;</p>
<p>
<pre>img {display: block;}</pre>
</p>
<p><a rel="external nofollow" href="http://akinas.com/pages/en/blog/firefox_image_gap">Original Source</a></p>
]]></content:encoded>
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		<title>New Website &#8211; Peach (formerly Chairshop)</title>
		<link>http://www.optimiseblog.co.uk/ergonomic-office-chairs-peach-chairshop-newcastle/</link>
		<comments>http://www.optimiseblog.co.uk/ergonomic-office-chairs-peach-chairshop-newcastle/#comments</comments>
		<pubDate>Mon, 17 May 2010 12:01:43 +0000</pubDate>
		<dc:creator>Sid Vel</dc:creator>
				<category><![CDATA[Optimise News]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[chairshop]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[optimise web]]></category>
		<category><![CDATA[peach]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.optimiseblog.co.uk/?p=262</guid>
		<description><![CDATA[Peach is the new brand name for Chairshop Newcastle. Peach specialise in armchairs, recliners, settees, foot stools, ergonomic office furniture, and bespoke home furniture. Optimise Web delivered a fresh look and feel to Peach's web design. The design, interface and usability has been targeted towards both mature and older customers.]]></description>
			<content:encoded><![CDATA[<p><a rel="external" href="http://www.chairshop.co.uk"><img class="aligncenter size-medium wp-image-261" title="Ergonomic Office and Home Chairs" src="http://www.optimiseblog.co.uk/wp-content/uploads/2010/05/chairshop-website-540x462.jpg" alt="Peach (Chairshop) Website Screenshot" width="540" height="462" /></a></p>
<p>Peach is the new brand name for Chairshop Newcastle. Peach specialise in <a title="Armchairs" rel="external" href="http://www.chairshop.co.uk/fixed-chairs.html">armchairs</a>, <a title="Recliners" rel="external" href="http://www.chairshop.co.uk/recliners-and-foot-stools.html">recliners</a>, <a title="Settees" rel="external" href="http://www.chairshop.co.uk/settees.html">settees</a>, <a title="Foot Stools" rel="external" href="http://www.chairshop.co.uk/accessories.html">foot stools</a>, ergonomic office furniture, and bespoke <a title="Home Furniture" rel="external" href="http://www.chairshop.co.uk/a-little-help-standing.html">home furniture</a>. Optimise Web delivered a fresh look and feel to Peach&#8217;s <a rel="external" href="http://www.optimiseweb.co.uk">web design</a>. The design, interface and usability has been targeted towards both mature and older customers.</p>
<p>Peach&#8217;s new website is powered by the Magento eCommerce platform. Optimise Web custom modified the eCommerce package into an online catalogue to meet Peach&#8217;s requirements. The staff at Peach and Optimise, worked hard to ensure timely launch of the website.</p>
<p>Optimise Web are specialists in web design and <a title="SEO for Furniture Websites" rel="external" href="http://www.optimiseweb.co.uk">SEO for furniture websites</a>. Talk to Sid on 0131 448 0483 for help with boosting your website&#8217;s performance.</p>
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		<title>Web Project and Website Re-Design Checklist</title>
		<link>http://www.optimiseblog.co.uk/web-project-and-website-re-design-checklist/</link>
		<comments>http://www.optimiseblog.co.uk/web-project-and-website-re-design-checklist/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 13:34:39 +0000</pubDate>
		<dc:creator>Sid Vel</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Checklist]]></category>
		<category><![CDATA[Optimise]]></category>
		<category><![CDATA[Optimiseweb]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.optimiseblog.co.uk/?p=116</guid>
		<description><![CDATA[Seth Godin is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article &#8211; ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-120" title="Google Analytics Website Report" src="http://www.optimiseblog.co.uk/wp-content/uploads/2009/09/Google-Analytics-300x210.png" alt="Google Analytics Website Report" width="300" height="210" /></p>
<p><a title="Seth Godin's Blog" href="http://sethgodin.typepad.com/seths_blog/2009/09/things-to-ask-before-you-redo-your-website.html" target="_blank" rel="nofollow">Seth Godin</a> is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article &#8211; ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are businesses finally grasping the true value of a well planned web strategy. I would like to highlight a few important facts before you head on to Seth Godin’s blog.</p>
<p><strong>Public relations face of your business</strong> – Visitors, potentials, and customers would want to find information about your company, products, and services. Your website creates the perception of your brand in the minds of the visitors. What they see on the website is what they perceive.</p>
<p><strong>Hits / Visitors / Conversions</strong> – Thanks to all those SEO (search engine optimisation) conmen, the entire purpose of websites have been misunderstood to be a war of competitors that take place on Google. Websites require a lot of hits (number of page views). Some of those hits will qualify as a quality visitor (someone who is interested in your products). The visitor will convert to a customer if you can convince them that you can provide the products they are looking for; at the right price; and to the expected quality of service. Conversions have nothing to do with search engines, even though SEO helps you get noticed. If your website’s strategy is not precise, you can get a million hits but end up with no conversions!</p>
<p><strong>Time is money. Act fast</strong> &#8211; The web is a fast changing medium. For every minute you waste, you are allowing thousands of other businesses / web entrepreneurs to win over you. Set aside some time for your website and PR. What might be surprising is that businesses spend thousands on print and TV advertising and fail to invest similar time and money into their websites. After seeing your print advertisement your potential customers will want to head to your website. You don’t really want to waste the effort and investment that you put into your print campaign to be ruined by a website that couldn’t live up to the expectations of the customer.</p>
<p>Rather than me trying to regurgitate the checklist all over again, I thought it would be a good idea to post a link to his article. <a title="Seth Godin's Blog" rel="nofollow" href="http://sethgodin.typepad.com/seths_blog/2009/09/things-to-ask-before-you-redo-your-website.html" target="_blank">Click here to read it</a>.</p>
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