Optimise Blog - Technology: in plain English!

How often do you send out marketing emails to your customers? Have you been able to track the success of each email? Sounds impossible, isn’t it? MailChimp.com is a popular and trusted email marketing service provider that helps you run effective email marketing campaigns.

Segment your customers using Optimise and export them to a spreadsheet.
Import the spreadsheet into Mail Chimp’s address book. You can create different lists based on your different target customer groups.
Create a new campaign and fill in some details about the campaign.
Use their existing templates or create your …

Seth Godin is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article – ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are businesses finally grasping the true value of a well planned web strategy. I would like to highlight a few important facts before you head on to Seth Godin’s blog.
Public relations face of your business – …

You require no introduction to SEO (Search Engine Optimisation). I am sure, by now, hundreds of emails offering SEO services flow into your junk folder and many self proclaimed SEO experts call you just to tell you how poorly your website is performing. Through the following article I am going to narrate the dramatic tale of the birth, shame and current state of SEO.
Google changed the way we use the internet. Information at your finger tips they say! We all love Google. Google helps us find information about virtually anything. …