Gift Vouchers are a great way to help boost sales and increase footfall. However, many retailers shy away from Gift Vouchers because of the effort that is required and the reliance on key staff members. Without a computerised voucher system, proper procedures need to be in place and staff need to be well trained otherwise mistakes will happen. In conjunction with retailers who have operated vouchers manually for many years, we have developed a Gift Vouchers Module for the Optimise System which incorporates their best practices.
With this module you will want …
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Online Marketing »
How often do you send out marketing emails to your customers? Have you been able to track the success of each email? Sounds impossible, isn’t it? MailChimp.com is a popular and trusted email marketing service provider that helps you run effective email marketing campaigns.
Segment your customers using Optimise and export them to a spreadsheet.
Import the spreadsheet into Mail Chimp’s address book. You can create different lists based on your different target customer groups.
Create a new campaign and fill in some details about the campaign.
Use their existing templates or create your …
Online Marketing, Web Design »
Seth Godin is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article – ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are businesses finally grasping the true value of a well planned web strategy. I would like to highlight a few important facts before you head on to Seth Godin’s blog.
Public relations face of your business – …
Optimise News »
When David Neave (Owner, Braidwood Building Contractors Ltd) called us two weeks ago, his website project was in a mess. A meeting with the team at Optimise Web and a week then on, his website is rescued, designed, and launched.
The cool and suave web guys mess it up
David had been approached by two website designers. One of them sold the idea of a website but never got on with delivering it and the second one kept emailing web jargons and didn’t go beyond corresponding. Once again, a bunch of wannabe web …
Online Marketing, The Internet »
You require no introduction to SEO (Search Engine Optimisation). I am sure, by now, hundreds of emails offering SEO services flow into your junk folder and many self proclaimed SEO experts call you just to tell you how poorly your website is performing. Through the following article I am going to narrate the dramatic tale of the birth, shame and current state of SEO.
Google changed the way we use the internet. Information at your finger tips they say! We all love Google. Google helps us find information about virtually anything. …
Ecommerce »
A recent study conducted by Paypal revealed some useful statistics that act as key indicators to why web shoppers abandon shopping carts. Let us have a look at what the indicators are and discuss a few ideas that can help overcome those pitfalls.
1) High shipping (delivery) costs: 46%
I never buy from sites that ask me to pay for shipping. What’s the point of buying online!? Try to include the package and delivery charges in the published price of the products. Optimise the online business model so that you can cut …
